{"id":404154,"date":"2021-07-20T15:53:31","date_gmt":"2021-07-20T20:53:31","guid":{"rendered":"https:\/\/morelos.quadratin.com.mx\/?p=404154"},"modified":"2021-07-20T15:53:33","modified_gmt":"2021-07-20T20:53:33","slug":"fortalece-styc-cadenas-de-valor-en-pueblos-magicos","status":"publish","type":"post","link":"https:\/\/morelos.quadratin.com.mx\/fortalece-styc-cadenas-de-valor-en-pueblos-magicos\/","title":{"rendered":"Fortalece STyC cadenas de valor en Pueblos M\u00e1gicos"},"content":{"rendered":"\n<p>\u2022 <em>Al recibir las primeras capacitaciones, prestadores de servicios indican que ser\u00e1n \u00fatiles para mejorar la atenci\u00f3n a turistas y visitantes<\/em><\/p>\n\n\n\n<p>MORELOS, 20 de julio de 2021.- Como parte del proceso que impulsa la Secretar\u00eda de Turismo y Cultura de Morelos (STyC) para fortalecer al sector en los dos Pueblos M\u00e1gicos que tienen la entidad, se realizan talleres de fortalecimiento de cadenas de valor que han sido considerados de gran utilidad por parte de prestadores de servicios tur\u00edsticos de Tepoztl\u00e1n y Tlayacapan.<\/p>\n\n\n\n<p>Las capacitaciones permiten mejorar la calidad de los productos y servicios que se ofrecen, lo que sin duda otorga una proyecci\u00f3n positiva del destino, incluso m\u00e1s all\u00e1 de las fronteras del estado.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"829\" height=\"616\" src=\"https:\/\/morelos.quadratin.com.mx\/www\/wp-content\/uploads\/2021\/07\/195ADA66-49F9-436A-98D4-F6EAA012E71D.jpeg\" alt=\"\" data-id=\"404156\" data-full-url=\"https:\/\/morelos.quadratin.com.mx\/www\/wp-content\/uploads\/2021\/07\/195ADA66-49F9-436A-98D4-F6EAA012E71D.jpeg\" data-link=\"https:\/\/morelos.quadratin.com.mx\/?attachment_id=404156\" class=\"wp-image-404156\" srcset=\"https:\/\/morelos.quadratin.com.mx\/www\/wp-content\/uploads\/2021\/07\/195ADA66-49F9-436A-98D4-F6EAA012E71D.jpeg 829w, https:\/\/morelos.quadratin.com.mx\/www\/wp-content\/uploads\/2021\/07\/195ADA66-49F9-436A-98D4-F6EAA012E71D-300x223.jpeg 300w, https:\/\/morelos.quadratin.com.mx\/www\/wp-content\/uploads\/2021\/07\/195ADA66-49F9-436A-98D4-F6EAA012E71D-768x571.jpeg 768w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"779\" height=\"1024\" src=\"https:\/\/morelos.quadratin.com.mx\/www\/wp-content\/uploads\/2021\/07\/CF6C7688-ACBB-400A-A125-B5DAB3DD3319-779x1024.jpeg\" alt=\"\" data-id=\"404157\" data-full-url=\"https:\/\/morelos.quadratin.com.mx\/www\/wp-content\/uploads\/2021\/07\/CF6C7688-ACBB-400A-A125-B5DAB3DD3319.jpeg\" data-link=\"https:\/\/morelos.quadratin.com.mx\/?attachment_id=404157\" class=\"wp-image-404157\" srcset=\"https:\/\/morelos.quadratin.com.mx\/www\/wp-content\/uploads\/2021\/07\/CF6C7688-ACBB-400A-A125-B5DAB3DD3319-779x1024.jpeg 779w, https:\/\/morelos.quadratin.com.mx\/www\/wp-content\/uploads\/2021\/07\/CF6C7688-ACBB-400A-A125-B5DAB3DD3319-228x300.jpeg 228w, https:\/\/morelos.quadratin.com.mx\/www\/wp-content\/uploads\/2021\/07\/CF6C7688-ACBB-400A-A125-B5DAB3DD3319-768x1010.jpeg 768w, https:\/\/morelos.quadratin.com.mx\/www\/wp-content\/uploads\/2021\/07\/CF6C7688-ACBB-400A-A125-B5DAB3DD3319.jpeg 829w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Tambi\u00e9n, ser\u00e1 posible integrar y organizar diversas experiencias tur\u00edsticas, gracias a la articulaci\u00f3n de autoridades y prestadores de servicios en todos sus rubros, ayudando adem\u00e1s a una reactivaci\u00f3n efectiva de los destinos y a la creaci\u00f3n de productos tur\u00edsticos innovadores y adecuados a la nueva normalidad.<\/p>\n\n\n\n<p>Este ejercicio organizado por la Direcci\u00f3n General de Desarrollo de Productos Tur\u00edsticos de la STyC inici\u00f3 con la participaci\u00f3n de 26 prestadores de servicios de 16 empresas bajo el nombre &#8220;Asociatividad y trabajo en equipo con metodolog\u00eda Lego&#8221;.<\/p>\n\n\n\n<p>Dicho proceso, a realizarse en ambos Pueblos M\u00e1gicos, comprende otros cuatro talleres: &#8220;Dise\u00f1o de experiencias tur\u00edsticas y su presentaci\u00f3n para motivar su compra&#8221;; &#8220;Art\u00edculos de la cadena de valor en torno a las experiencias tur\u00edsticas&#8221;; &#8220;Habilidades digitales para difusi\u00f3n y venta&#8221; y &#8220;Buenas pr\u00e1cticas ambientales con base a la norma mexicana 133 de ecoturismo sustentable&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2022 Al recibir las primeras capacitaciones, prestadores de servicios indican que ser\u00e1n \u00fatiles para mejorar la atenci\u00f3n a turistas y visitantes MORELOS, 20 de julio de 2021.- Como parte del proceso que impulsa la Secretar\u00eda de Turismo y Cultura de Morelos (STyC) para fortalecer al sector en los dos Pueblos M\u00e1gicos que tienen la entidad, [&hellip;]<\/p>\n","protected":false},"author":2946,"featured_media":404155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fortalece STyC cadenas de valor en Pueblos M\u00e1gicos - Quadrat\u00edn Morelos<\/title>\n<meta name=\"description\" content=\"\u2022 Al recibir las primeras capacitaciones, prestadores de servicios indican que ser\u00e1n \u00fatiles para mejorar la atenci\u00f3n a turistas y visitantes MORELOS, 20\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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